Be Cool. Hire Me.

Arthur John Crognale

E-Commerce Marketing


Tampa, Florida | [email protected] | 813-362-9907


With 17 years of expertise in e-commerce, marketing management, and brand building, I specialize in creating AI-driven, data-backed strategies that drive revenue growth, audience engagement, and brand expansion. My expertise spans digital marketing, automation, and scaling businesses across industries, including real estate, gourmet foods, artists, luxury products, skincare, land acquisition, and utilities.As the Ecommerce Marketing Director at Original Limited LLC, I lead a high-impact, AI-powered marketing firm, helping small businesses navigate the evolving digital landscape. I manage the entire e-commerce lifecycle, oversee marketing budgets, and lead a high-performance team, ensuring efficient execution of projects that maximize ROI across digital channels. Through advanced marketing automation, AI insights, and cross-channel personalization, I optimize conversion rates, customer retention, and overall profitability.

Career Highlights & Achievements:

  • Award-Winning Digital Strategy – Led website and social media campaigns that earned industry recognition, including a 2024 Scovie Award for Advertising & Marketing (Website/Social Media Page) from a pool of 2,000+ global entries.

  • 200%+ Revenue Growth – Increased a client’s product revenue by over 200% in the first year through strategic digital marketing initiatives.

  • Multi-Industry Success – Helped a diverse range of brands achieve an average 28% ROI growth through tailored digital strategies and AI-driven automation.

  • High-Impact Leadership – Managed and scaled an in-house team, optimizing workflows and reducing operational costs while enhancing efficiency and collaboration.

  • Customer-Centric Optimization – Implemented AI-powered personalization, improving conversion rates and increasing customer lifetime value.

  • Growth-Driven Frameworks – Developed and led digital strategy initiatives across paid media, organic growth, email marketing, and social media, consistently outperforming industry benchmarks.

Beyond marketing, I bring a proven ability to build and lead thriving communities. As League Commissioner of the Super Football League, I implemented policies, optimized operations, and fostered a positive environment. I also authored and self-published the SFL Commissioner Handbook to guide other league organizers.Additionally, I founded the r/StickerStore Reddit community, now ranking in the top 8% of all subreddits with 7,800+ subscribers and 36,000+ monthly visitors. Leveraging social media growth strategies and analytics, I scaled the community up year-over-year, turning it into a hub for independent creators and advertising opportunities.Whether driving a multimillion-dollar marketing campaign, optimizing digital assets, or scaling an online community, I am passionate about delivering measurable results, strategic growth, and meaningful brand impact. I thrive on innovation, data-driven decision-making, and creating lasting connections that propel businesses to new heights.


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EXPERIENCE


E-Commerce Marketing Director

/Original Limited/

Tampa, Florida | May 2022 - Present

I lead a high-impact, AI-driven marketing firm focused on empowering small businesses with cutting-edge automation solutions. I help clients navigate the ever-changing digital landscape to enhance their brand presence and increase market share. By leveraging a robust combination of AI technology and strategic marketing insights, I manage and optimize the entire ecommerce lifecycle, ensuring alignment with brand goals and customer expectations. I supervise marketing budgets to implement cost-effective strategies that maximize ROI across all digital channels. I lead a team, overseeing tasks and assignments to ensure effective collaboration and timely project execution. Additionally, I spearhead the integration of ecommerce platforms and tools, streamlining marketing automation and data analytics. I develop detailed reports to track KPIs, providing actionable insights for continuous improvement. I drive influencer partnerships and affiliate programs to expand brand visibility and drive traffic. My focus on optimizing the customer journey across touchpoints ensures a seamless and enhanced user experience.

  • Led award-winning campaigns in website design and social media management, recognized for creativity and effectiveness.

  • Increased product revenue by over 200% for a client in the first year through strategic digital marketing initiatives.

  • Helped a diverse range of brands across industries, including real estate, gourmet foods, artists, luxury products, skin care, land acquisition, and more, resulting in a 28% average growth in client ROI.

  • Optimized digital assets for cross-channel marketing, driving improvement in conversion rates through behavioral data and AI-powered personalization.

  • Managed and scaled an in-house team, improving collaboration and efficiency, reducing operational costs while delivering exceptional results for clients.

  • Continuously analyzed KPIs and optimized marketing funnels, implementing data-driven strategies that increased customer lifetime value and customer retention.

  • Developed and led a high-performance digital strategy framework across paid media, organic growth, email campaigns, and social media, outperforming industry benchmarks and consistently driving client growth.

  • Ensured 90%+ client retention year-over-year through proactive communication, detailed reporting, and ongoing optimization of client campaigns.


E-Commerce Marketing Manager

Infinity Gold Investment Corp.

Tampa, Florida | February 2019 - May 2022

  • Brought gross revenue from 0 to over 1.34 million within 3 years by overhauling the department with focus on design and online advertising strategies: Email automation (lists 110,000+), funnels, segmenting, social media ads, Amazon PPC, multi-store managment, and lead generation.

  • Managed 7 up and coming brands and facilitated global franchise growth with retail and online sales, average growth of 113% YoY (3 years), by improving the website's usability and conversion rate, increasing online sales, and coordinating social media accounts, newsletters, and online advertisements. Ad campaigns for B2C and B2B on ad-networks with strategies for audiences, retargeting, up-sells, and company PR focus.

  • Led marketing for all online and retail channels through email, text, social media, affiliates, video advertising, along with extensive online ads.

  • Managed the e-commerce and marketing departments, including the design and output of digital and physical assets, brand setup, and style guides for franchises. Increased website traffic, social media following, new customer acquisition by 10% and improved conversion rates by 5% in 1 year.

  • Implemented automated marketing funnel to increase customer acquisition rate by 38% and improve customer retention rate by 12%.


Press Operations Manager

Pro Copy

Temple Terrace, Florida | July 2017 - February 2019

  • Operated Xerox equipment, including models 6060, 8080, 1000i, and Nuvera, to produce high-quality printed materials.

  • Prepped client's graphic files for print production and reviewed printed materials for quality and accuracy ensuring no wasted costs.

  • Improved marketing efforts targeting a college-age demographic by 29% first year, through the development of new branding.

  • Increased efficiency by 10% through the adoption of new equipment and the implementation of a thorough training process.

  • Maintained accurate production records and documentation, contributed to continuous improvement efforts, and trained employees.


Print Productions Manager

Custom Style

Thonotosassa, Florida | August 2016 - July 2017

  • Managed the daily operations of a custom t-shirt shop, including screen printing and full direct-to-garment printing with an Aeoon Kyo.

  • Maintained an inventory of garments in a 14,000 sq. ft. warehouse and managed the online e-commerce platform to drive sales.

  • Expertise in press operation, quality control, training, mentoring new team members, collaborating with design and production teams.

  • Demonstrated strong leadership skills and attention to detail to maintain high-quality standards and customer satisfaction.

  • Contributed to the company's growth by increasing revenue by 20% through effective sales and marketing strategies.


Telemetry Technician

Brandon Regional Hospital

Brandon, Florida | July 2014 - August 2016

  • Monitored and interpreted telemetry readings for 40-90+ patients including: cardiac, medical-surgical, emergency, intensive care, critical care units.

  • Assisted in the identification and management of patient concerns and emergencies, collaborating with the nursing and medical team to provide appropriate care, helping to be part in reducing the floor fall rate by over 1%.

  • Maintained documentation of telemetry readings and patient observations, resolved technical issues with telemetry equipment.

  • Strong attention to detail and critical thinking skills to accurately interpret and respond to telemetry readings and patient needs.

  • Trained and certified in Basic Life Support (BLS), electrocardiography (EKG/ECG), and CPR.


Graphic Designer

Big Frog

Valrico, Florida | April 2011 - July 2014

  • Collaborated with customers to develop and execute branding strategies, creating visual assets such as logos, apparel, and marketing materials.

  • Oversaw daily graphic production, trained team members, and operated equipment including Brother GT-541 and Graphtec CE-5000 to produce over 7,000 high-quality graphics and promotional materials.

  • Demonstrated the ability to handle multiple tasks and projects simultaneously while reducing third year volume turnover by 11%.

  • Utilized design software such as the Adobe Suite to create visually appealing and effective graphics for a variety of media.

  • Contributed to a positive culture through teamwork, communication, and visited struggling stores to improve performance.


Store Manager

AT&T

Brandon, Florida | October 2010 - April 2011

  • Led store to a 1st place ranking within 1 year of taking over, increasing from last in the district, through effective leadership and management strategies, resulting in a 57% increase in store revenue.

  • Collaborated with district management to implement new policies and procedures that enhanced store performance and design.

  • Maintained accurate and up-to-date records of sales, inventory, and customer interactions, using data to identify and inform decisions.

  • Handled customer inquiries in a courteous manner, working to resolve issues and maintain loyalty for a reduction in the churn of 34% the first year.

  • Monitored store inventory and ordered products to ensure that the store became fully stocked and prepared to meet customer needs.


Graphic Designer

The T-Shirt Diner

Brandon, Florida | August 2008 - October 2010

  • Managed store operations, including hiring and training new employees, to ensure efficient and effective performance.

  • Created standout designs featured on PayPerView UFC Fights, demonstrating exceptional design skills and attention to detail.

  • Operated T-Jet printer and Roland GS-24 plotter to produce high-quality t-shirts and promotional materials.

  • Contributed to the success of a startup in a new industry, using positive ideas and approaches to drive growth and succeed in a competitive market.

  • Achieved the highest holiday quarter sales in company history, with a 41% increase over previous years.


AWARDS


Scovie Awards - 1st Place

Advertising & Marketing -> Website/Social Media Page

2023 - 2024

From 2023 to 2024, under the banner of Original Limited LLC, I directed an innovative campaign for Harmacy Hot Sauce Co. that culminated in winning the 2024 Scovie Award for Advertising & Marketing in the Website/Social Media Page category. This campaign distinguished itself among over 800+ entries by leveraging creative marketing strategies and compelling content to significantly enhance the brand's digital presence and customer engagement. The targeted approach not only amplified Harmacy's online visibility but also drove substantial growth in audience engagement and brand loyalty, showcasing the campaign's standout execution and results.


SFL Champion

Tampa, Florida

2017 & 2022


CERTIFICATIONS



Legally Ordained Minister

Universal Life Church

2017 - Present


BLS/CPR

Tampa, Florida

2014


INVOLVEMENT


r/StickerStore

Reddit

February 2019 - Present

  • Founded the r/stickerstore community on Reddit in 2018, starting with a group of niche users, now seeing over 12,000+ monthly visitors.

  • Manage the day-to-day operations of the community, including moderating content and responding to user inquiries.

  • Utilize data and analytics to track the growth and success of the community, to increase informed decisions about marketing strategies.

  • Community with over 5,100+ subscribers and helps to promote and develop more independent sticker stores through advertising opportunities.

  • Leverage the power of social media and online communities to drive growth, increasing on average 32% year over year.


League Commissioner

Super Football League

Tampa, Florida | September 2015 - Present

  • Successfully manage a competitive fantasy football league with 12 team owners and a steady rate of 100% yearly participation.

  • Implement policies and procedures to ensure fair and competitive play, resulting in a highly competitive and successful league.

  • Develop relationships with team owners, communicating and collaborating to ensure a positive experience (95.8% PE rating).

  • Organizational and leadership skills to manage the day-to-day operations of the league, including scheduling, playoffs, budgets, and meetings.

  • Develop and maintain a website and social media presence for the league, promoting its activities.


PROJECTS



SFL Commissioner Handbook

Super Football League

Tampa, Florida | September 2017 - September 2018

  • Published the SFL Commissioner Handbook in September 2017 as a comprehensive guide for commissioners.

  • Self-published the 100-page paperback guide, written in English and available for purchase.

  • ISBN-13: 978-0-692-94759-3; product dimensions: 5.32 x 0.25 x 7.48 inches; weight: 0.24 pounds.

  • Provided valuable information and resources for commissioners to effectively manage and run their leagues.

  • Covered topics such as league policies, player management, game day operations, and more.


EDUCATION


Associate Degree in Graphic Design

Hillsborough Community College

Brandon, Florida | 2010


PORTFOLIO


A small sample of some of my most recent design work for marketing materials: email and text campaigns, posters, store signage, website, product mockups, ads, etc.


SKILLS


A/B Testing, AI, Ad Videos, Adobe, Adobe Creative Suite, Adobe Dreamweaver, Adobe Premier Pro, Amazon Marketplace, Amazon PPC, Analytics, Android, Architecture, AutoCad, Automation, B2B, B2C, Bitcoin, Blockchain, Blog Automation, Branding, Buffer, Buy Now Pay Later, CMS, Carrd.co, Chat-GPT, ChatGPT, Claude, Cleaning, Communications, Computer Networking, Content Management, Content Management Systems, Copywriting, Criteo, Cryptocurrency, Customer Service, Data Analysis, Data Entry, Digital Marketing, Direct Marketing, Dolphin, Drafting, EBAY, ECG, EKG, Ecommerce, Email Marketing, Etsy, FBA, FEDEX, Facebook, Fbm, Figma, Financing, Fiverr, Flows, Funnel Marketing, Google Analytics, Google Analytics, Google Docs, Graphic Design, Greeting, HTML5, Illustrator, Indesign, Instagram, Klarna, Klaviyo, LLAMA 2, Layout Design, Linux, Local AI Models, MacOS, Marketing, Marketing Automation, Merchandising, Microsoft Office, Mistral, Monitoring, Motion, OpenAI API, Ordained Minister, Patient Care, Perpetua.io, Photoshop, Print Production, Printing, Printing Press, Product Development, Product Management, Product Mockup, Product Render, Publisher, Publishing, Python, Research, Retail Management, Retail Sales, SEO, SEO Blackhat, Safety, Segmentation, ShipStation, Shipping, Shopify, Skin Care, Snapchat, Social Media Management, Social Media Marketing, Social Networking, Sprout Video, SquareSpace, Start-Ups, Team Building, Team Leader, TikTok, Training, Trends, Typography, UI, UPS, UX, UpWork, Usability, Video Editing, WEB3, Walmart, Web Design, Web Development, WhatsApp, Windows, WordPress, YouTube, Zapier, iOS