RESUME
Arthur John Crognale
Tampa, Florida | aj.crognale@gmail.com | 813-362-9907
Ecommerce & Marketing
With 14 years of combined experience in e-commerce and marketing management, I have a track record of driving growth and success for brands. I excel at developing and implementing advertising strategies and have a strong understanding of various channels, such as email, social media, and affiliates, to reach target audiences. In my previous role, I brought gross revenue from 0 to over 1.34 million within 3 years and successfully managed 7 up-and-coming brands. I am confident in my ability to drive success and growth for any brand and am excited to bring my skills and expertise to a new challenge.
EXPERIENCE
Managing Member
Original Limited LLC.
Tampa, Florida | May 2022 - Present
Online marketing company helping small businesses grow with Artificial Intelligence .
Specializes in providing marketing automation solutions that allow small business owners to focus on running their businesses.
Offers a range of services: email marketing, social media marketing, and website design, to help small businesses engage with their audiences.
Professional who understands the needs of small businesses online and can help lead effective marketing strategies.
Continues to expand its services to meet the changing needs of small businesses in today's market.
Ecommerce & Marketing Manager
Infinity Gold Investment Corp.
Tampa, Florida | February 2019 - May 2022
Brought gross revenue from 0 to over 1.34 million within 3 years by overhauling the department with focus on design and online advertising strategies: Email automation (lists 110,000+), funnels, segmenting, social media ads, Amazon PPC, multi-store managment, and lead generation.
Managed 7 up and coming brands and facilitated global franchise growth with retail and online sales, average growth of 113% YoY (3 years), by improving the website's usability and conversion rate, increasing online sales, and coordinating social media accounts, newsletters, and online advertisements. Ad campaigns for B2C and B2B on ad-networks with strategies for audiences, retargeting, up-sells, and company PR focus.
Led marketing for all online and retail channels through email, text, social media, affiliates, video advertising, along with extensive online ads.
Managed the e-commerce and marketing departments, including the design and output of digital and physical assets, brand setup, and style guides for franchises. Increased website traffic, social media following, new customer acquisition by 10% and improved conversion rates by 5% in 1 year.
Implemented automated marketing funnel to increase customer acquisition rate by 38% and improve customer retention rate by 12%.
Press Operations Manager
Pro Copy
Temple Terrace, Florida | July 2017 - February 2019
Operated Xerox equipment, including models 6060, 8080, 1000i, and Nuvera, to produce high-quality printed materials.
Prepped client's graphic files for print production and reviewed printed materials for quality and accuracy ensuring no wasted costs.
Improved marketing efforts targeting a college-age demographic by 29% first year, through the development of new branding.
Increased efficiency by 10% through the adoption of new equipment and the implementation of a thorough training process.
Maintained accurate production records and documentation, contributed to continuous improvement efforts, and trained employees.
Print Productions Manager
Custom Style
Thonotosassa, Florida | August 2016 - July 2017
Managed the daily operations of a custom t-shirt shop, including screen printing and full direct-to-garment printing with an Aeoon Kyo.
Maintained an inventory of garments in a 14,000 sq. ft. warehouse and managed the online e-commerce platform to drive sales.
Expertise in press operation, quality control, training, mentoring new team members, collaborating with design and production teams.
Demonstrated strong leadership skills and attention to detail to maintain high-quality standards and customer satisfaction.
Contributed to the company's growth by increasing revenue by 20% through effective sales and marketing strategies.
Telemetry Technician
Brandon Regional Hospital
Brandon, Florida | July 2014 - August 2016
Monitored and interpreted telemetry readings for 40-90+ patients including: cardiac, medical-surgical, emergency, intensive care, critical care units.
Assisted in the identification and management of patient concerns and emergencies, collaborating with the nursing and medical team to provide appropriate care, helping to be part in reducing the floor fall rate by over 1%.
Maintained documentation of telemetry readings and patient observations, resolved technical issues with telemetry equipment.
Strong attention to detail and critical thinking skills to accurately interpret and respond to telemetry readings and patient needs.
Trained and certified in Basic Life Support (BLS), electrocardiography (EKG/ECG), and CPR.
Graphic Designer
Big Frog
Valrico, Florida | April 2011 - July 2014
Collaborated with customers to develop and execute branding strategies, creating visual assets such as logos, apparel, and marketing materials.
Oversaw daily graphic production, trained team members, and operated equipment including Brother GT-541 and Graphtec CE-5000 to produce over 7,000 high-quality graphics and promotional materials.
Demonstrated the ability to handle multiple tasks and projects simultaneously while reducing third year volume turnover by 11%.
Utilized design software such as the Adobe Suite to create visually appealing and effective graphics for a variety of media.
Contributed to a positive culture through teamwork, communication, and visited struggling stores to improve performance.
Store Manager
AT&T
Brandon, Florida | October 2010 - April 2011
Led store to a 1st place ranking within 1 year of taking over, increasing from last in the district, through effective leadership and management strategies, resulting in a 57% increase in store revenue.
Collaborated with district management to implement new policies and procedures that enhanced store performance and design.
Maintained accurate and up-to-date records of sales, inventory, and customer interactions, using data to identify and inform decisions.
Handled customer inquiries in a courteous manner, working to resolve issues and maintain loyalty for a reduction in the churn of 34% the first year.
Monitored store inventory and ordered products to ensure that the store became fully stocked and prepared to meet customer needs.
Graphic Designer
The T-Shirt Diner
Brandon, Florida | August 2008 - October 2010
Managed store operations, including hiring and training new employees, to ensure efficient and effective performance.
Created standout designs featured on PayPerView UFC Fights, demonstrating exceptional design skills and attention to detail.
Operated T-Jet printer and Roland GS-24 plotter to produce high-quality t-shirts and promotional materials.
Contributed to the success of a startup in a new industry, using positive ideas and approaches to drive growth and succeed in a competitive market.
Achieved the highest holiday quarter sales in company history, with a 41% increase over previous years.
EDUCATION
Associate Degree in Graphic Design
Hillsborough Community College
Brandon, Florida | 2010
AWARDS
Scovie Awards - 1st Place
Advertising & Marketing -> Website/Social Media Page
2023 - 2024
From 2023 to 2024, under the banner of Original Limited LLC, I directed an innovative campaign for Harmacy Hot Sauce Co. that culminated in winning the 2024 Scovie Award for Advertising & Marketing in the Website/Social Media Page category. This campaign distinguished itself among over 800+ entries by leveraging creative marketing strategies and compelling content to significantly enhance the brand's digital presence and customer engagement. The targeted approach not only amplified Harmacy's online visibility but also drove substantial growth in audience engagement and brand loyalty, showcasing the campaign's standout execution and results.
CERTIFICATIONS
SFL Champion
Tampa, Florida
2017 & 2022
Legally Ordained Minister
Universal Life Church
2017
BLS/CPR
Tampa, Florida
2014
INVOLVEMENT
r/StickerStore
February 2019 - Present
Founded the r/stickerstore community on Reddit in 2018, starting with a group of niche users, now seeing over 12,000+ monthly visitors.
Manage the day-to-day operations of the community, including moderating content and responding to user inquiries.
Utilize data and analytics to track the growth and success of the community, to increase informed decisions about marketing strategies.
Community with over 5,100+ subscribers and helps to promote and develop more independent sticker stores through advertising opportunities.
Leverage the power of social media and online communities to drive growth, increasing on average 32% year over year.
League Commissioner
Super Football League
Tampa, Florida | September 2015 - Present
Successfully manage a competitive fantasy football league with 24 team owners and a steady rate of 100% yearly participation.
Implement policies and procedures to ensure fair and competitive play, resulting in a highly competitive and successful league.
Develop relationships with team owners, communicating and collaborating to ensure a positive experience (95.8% PE rating).
Organizational and leadership skills to manage the day-to-day operations of the league, including scheduling, playoffs, budgets, and meetings.
Develop and maintain a website and social media presence for the league, promoting its activities.
PROJECTS
SFL Commissioner Handbook
Super Football League
Tampa, Florida | September 2017 - September 2018
Published the SFL Commissioner Handbook in September 2017 as a comprehensive guide for commissioners.
Self-published the 100-page paperback guide, written in English and available for purchase.
ISBN-13: 978-0-692-94759-3; product dimensions: 5.32 x 0.25 x 7.48 inches; weight: 0.24 pounds.
Provided valuable information and resources for commissioners to effectively manage and run their leagues.
Covered topics such as league policies, player management, game day operations, and more.
PORTFOLIO
A small sample of some of my most recent design work for marketing materials: email and text campaigns, posters, store signage, website, product mockups, ads, etc.
SKILLS
A/B Testing, AI, Ad Videos, Adobe, Adobe Creative Suite, Adobe Dreamweaver, Adobe Premier Pro, Amazon Marketplace, Amazon PPC, Analytics, Android, Architecture, AutoCad, Automation, B2B, B2C, Bitcoin, Blockchain, Blog Automation, Branding, Buffer, Buy Now Pay Later, CMS, Carrd.co, Chat-GPT, ChatGPT, Claude, Cleaning, Communications, Computer Networking, Content Management, Content Management Systems, Copywriting, Criteo, Cryptocurrency, Customer Service, Data Analysis, Data Entry, Digital Marketing, Direct Marketing, Dolphin, Drafting, EBAY, ECG, EKG, Ecommerce, Email Marketing, Etsy, FBA, FEDEX, Facebook, Fbm, Figma, Financing, Fiverr, Flows, Funnel Marketing, Google Analytics, Google Analytics, Google Docs, Graphic Design, Greeting, HTML5, Illustrator, Indesign, Instagram, Klarna, Klaviyo, LLAMA 2, Layout Design, Linux, Local AI Models, MacOS, Marketing, Marketing Automation, Merchandising, Microsoft Office, Mistral, Monitoring, Motion, OpenAI API, Ordained Minister, Patient Care, Perpetua.io, Photoshop, Print Production, Printing, Printing Press, Product Development, Product Management, Product Mockup, Product Render, Publisher, Publishing, Python, Research, Retail Management, Retail Sales, SEO, SEO Blackhat, Safety, Segmentation, ShipStation, Shipping, Shopify, Skin Care, Snapchat, Social Media Management, Social Media Marketing, Social Networking, Sprout Video, SquareSpace, Start-Ups, Team Building, Team Leader, TikTok, Training, Trends, Typography, UI, UPS, UX, UpWork, Usability, Video Editing, WEB3, Walmart, Web Design, Web Development, WhatsApp, Windows, WordPress, YouTube, Zapier, iOS